Keywords Standings Ltd. is an Israeli company, incorporated in 2017, and wholly owned by Barak Weichselbaum, an entrepreneur since 2010 and former programmer who worked in military intelligence. In the business world he has developed security tools, end user protection and parental control interfaces.
In a personal note: I was always fascinated with SEO, and I love building server-side tools. In 2017 I needed a SEO API for a test I did, but all the big players charged 400$/mo, which was more than I was willing to spend.
At that time, I was looking for new business ideas, and after reading MOZ financial reports, I knew I could build something similar with less expanses, and here we are.