4 Ways Proxies Can Help You Rank In Google – It Is Easier Than You Thought
If you have or are planning to own a website, this article will be of interest to you. One of the things you learn pretty early is the critical role of traffic to the site. The more people visit and stay on your website, the more success you can achieve.
Imagine having an eCommerce platform that no one visits. Collecting and converting leads would not be possible.
A quick search on how to get audiences will yield tons of responses. Good content, best SEO practices, videos, and storytelling will be some tips. All these aims at helping achieve good rankings on the search engines.
So, why should good rankings matter? Well, the best position to be is on page one, amongst the top results. Do you want to know why? 75% of internet users will not scroll past the first page on the search engines.
Think of your normal browsing habits and it will make sense. If you don’t get what you are looking for, page two may be an option.
But, in some instances, you will simply refine the search query. Now, imagine your website being on page 3 onwards. How likely are you to attract any significant traffic from search results?
So, other than the ranking methods we have touched on, there is another way to achieve good rankings. And, it comes through the use of proxies. Let’s explore how below.
What Are Proxies?
First, let’s uncover what proxies are before we explore their role in achieving good rankings. Allow us some leeway to uncover what they are in a little detail.
When using the internet, there are two main parties involved. There is YOU and the remote server. Here is how the communication goes.
- You type in a search query in the search engine.
- The search engine redirects you to a remote server.
- The remote server receives the request and actions it by sending back the information you need.
There is a direct flow of communication between the two parties. In an ideal situation, there should be no interruption or disruption in the process. But, we do not use the word ideal lightly. Several things can happen during the flow of traffic back and forth.
Cybercriminals could intercept the flow and find a point of entry. This will compromise your internet security in several ways. They could introduce malware that will impact your systems. Hackers can also steal unencrypted information, resulting in data breaches.
If you are running an eCommerce site, there could be spikes in traffic. Let’s say you are running a campaign and get tons of responses. The site may not have the capacity, thus leading to a crash.
Remote servers may ban requests for information depending on your location. It is very common with streaming services. Also, hackers can track your exact location using your IP address.
We will expound on some of this in more detail as we talk about proxies and SEO.
A proxy server provides a way to avoid all this. Let’s use the SOCKS5 proxy as an example. It becomes the middleman between you and the remote server.
The proxy sieves content, balances internet traffic, and hides your IP address. It also offers additional security by sending traffic through encrypted tunnels by establishing full TCP connections.
SOCKS5 proxies offer multiple authentication methods, thus better internet security. These are USS-API, password, username, and null.
And that’s not all. By hiding your IP address, there is no limit to what you can do in terms of promotions, thus good rankings. This brings us to the crux of the article.
Proxies and Google Rankings
Search Engine Optimization (SEO) is any step you take to get a good ranking on the search engines. It involves optimizing your web pages using different tactics. These include:
- Use of right keywords
- Ensuring a good user experience with fast loading, easy to navigate pages
- Optimizing for mobile
- Link building
- Optimizing title tag, meta descriptions, and headings
- SEO-focused content, and so much more.
SEO proxies can help improve Google rankings in the following ways.
1. Better Site Performance with Proxies
Can site performance affect rankings on Google? The answer is a resounding YES! And, one of the most critical factors is site speed.
Google released a statement on the inclusion of site speed as a new signal in site ranking algorithms. This means that the search engine will look at how fast your site responds to requests.
So how can an SEO proxy help? Well, all traffic going into or out of the browser must pass through the proxy server. As we stated, the proxy will balance the amount of traffic. It helps avoid an overload that could lead to the crashing of the site.
But SEO proxies do not dwell with traffic management alone. Proxies also cache data. It downloads and saves information from sites you frequent. This saves time because the browser uses the cached data, rather than redirecting you to the remote sites every time.
The result is a shorter loading time, thus a better user experience.
2. Social Media, SEO, and Proxies
Social media provides a robust tool to improve rankings on search engines. However, we need to make it clear that Google does not use social media as a ranking factor before anything else.
But some linkages can boost your presence on the search engine. Linking your site to your social media accounts, for instance, can increase traffic to your site.
Comments, likes, or shares of posts and backlinks are powerful social signals that Google uses to rank sites. These result in better visibility and brand recognition.
But there is a challenge when using social media. You cannot open many social media accounts at the same time using one IP address. The sites will flag this as suspicious and may ban you.
As we stated above, proxies mask or hide your IP address. What the remote server sees is an IP from the data center or ISP, as in the case of residential proxies. This makes it possible to open and manage different social media accounts without them banning you.
3. Proxies for Web Scraping
Web scraping is an important part of market research. Brands need information on the market trends, competitors, and so on. All these go towards developing strategies for the business. And, that includes marketing, which places a lot of emphasis on SEO for good rankings.
And, the internet is a minefield for such data. But, it is not that simple, as you would quickly find out.
Some content is only available within specific areas. Geo-blocking is a common practice especially for premium content like films, video games, and other exclusive content.
Like in the case above, repeated requests from one IP address may raise suspicion. The remote server will block that IP, thus denying access.
It is best to carry out some activities in total anonymity. Take the case of competitor analysis. It is standard industry practice to carry out such. But, you don’t want the competitors and other parties to know what you are up to.
Web scraping proxies provide a fantastic solution for web scraping. Online anonymity keeps you safe from prying third-party eyes. The masking of IP addresses helps access geo-restricted content.
And, if you, for instance, use rotating proxies, each request goes out with a different IP address. The remote servers will never know the requests are coming from one place.
4. Proxies for Link Building
Link building is another powerful SEO tool. Landing on high authority sites is a fantastic way to improve rankings on search engines. So, digital marketers will spend hours looking for link-building opportunities.
But, therein lies the problem. The search engines will take note of an increase in such activities.
Yes, the more links you create, the more the platforms take note. It could be indicative of several things that Google refers to as link schemes. These include:
- Buying or selling links
- Link spamming
- Excessive reciprocal link building practices
- The use of private blog networks to build links, and so on.
Are we saying that you should, in any way, contravene Google rules on link building? The answer is no. But, no marketer can ignore the important role of link building. And, you want to be able to do it without constant surveillance from the search engines.
As you know, link building is an integral part of your SEO. Yet the search engines will notice your efforts.
The use of proxies will give you online anonymity by masking your IP address. That removes the possibility of the search engine blacklisting your IP.
Further, as we stated, proxies are fantastic for web scraping. It allows for the collection of data on potential sites without raising suspicion.
Proxies are fantastic SEO tools, as we have highlighted in our article. You get so many functionalities out of one software. They help with ensuring better site performance, web scraping, link building, and even social media management.
By hiding your IP address, the remote servers cannot pinpoint your exact location. Anonymity means no one can track or monitor your online activities. You can also access content that may not be available within your location.
With the right marketing strategies and proxy, your SEO will skyrocket. The result will be excellent rankings on the search engines.