How To Improve Organic Search Rankings For Your Business Website

Did you know that 68% of all web search clicks go to the first five search results on your search engine page? As a business that relies on generating leads and sales from organic search, the Organic search ranking of your website becomes a crucial aspect of your marketing efforts. 

When people search for a product or service, they usually go through the organic listings rather than paid ads. Organic listings are also known as natural results, which are based on popularity and quality of content. They provide direct access to high-quality information about various products and services online without any additional cost involved, unlike paid ads where you have to pay every time someone clicks on your adverts.

Hence organic search rankings for business websites is a great way to attract more customers, increase website traffic, have better click-through rates, and eventually better ROI.

Let’s look at 10 essentials tips that can help boost your organic search ranking:

Technically, organic search ranking is a measure of how well your website is performing in search engine results. In other words, it shows where you rank in the list of results when someone searches for something related to your business. So here are a few tips and optimization that you can use to improve your website’s organic search ranking.

1. Improve your website’s mobile experience.

To improve your website’s mobile experience, you should make sure that it loads fast and is easy to navigate. You can create a responsive design that changes based on the device viewing it, so visitors will have an equally good experience regardless of whether they’re on a desktop computer or mobile phone.

When building a mobile-friendly website, try to avoid making the content too small or hiding important information under popups or other elements that might not work well on smaller screens. It’s also important to keep in mind that smartphones account for about 54.4% of all web traffic worldwide—and that number is growing rapidly!

2. Make URLs readable and usable

When it comes to URLs, you want your visitors to be able to easily identify the page they want and quickly get there. This is crucial for the user experience, but also for search engine optimization (SEO).

In order to make sure that your URL is readable and usable, avoid special characters such as underscores or ampersands in URLs. Additionally, make sure that you don’t exceed the recommended character limit of 255 characters per URL (including spaces). 

3. Develop content marketing

Effective content marketing is an integral part of SEO. Content marketing is a long-term strategy that involves creating and publishing useful, authoritative content that educates and entertains your audience. This approach helps you build trust with potential customers, which in turn can lead to more web traffic and more conversions.

4. Use keywords correctly

Use keywords correctly. Keywords should be in the title, body, and meta description of your website. When deciding on which words to use for each area, consider keyword density as well as match types.

Add synonyms of your main keywords throughout the text content on your pages. For example: if you’re targeting “Google” don’t just use that word over and over again—use “Google search engine.”

Use a keyword tool like Google’s Keyword Planner to find relevant long-tail keywords where you have less competition and will receive more traffic from search engines when they are clicked upon by users who are looking for information regarding them. 

Be sure not to stuff these new terms into your website too much because this might lower its quality score, which would cause it not as likely to get ranked well by Google’s algorithms!

5. Write good title tags

Title tags are the most important part of your page and can impact your organic search rankings. Understanding how title tags work and what to do with them is key to getting the best SEO results for your website.

The first thing you need to know about title tags is that they’re what Google uses to determine what a particular post or another piece of content is about when someone searches for it. They’re also used by social media platforms such as Facebook and Twitter, as well as by news aggregators like Google News and Yahoo! News, so it’s important that your title tag reflect what people would expect when they search for something similar on those platforms too.

6. Write good meta descriptions

Your Meta descriptions are not a place to be creative. Use them to explicitly tell users what they should expect on the page, without being too wordy or repetitive.

Keep it short and relevant, the maximum length of a meta description is 155 characters.

7. Optimize videos for ranking

With the boom of Video content and its efficiency to drive traffic to your website, it has become an important asset to be optimized for great results. 

When it comes to video SEO, many people think that the only way to rank videos is by using long-tail keywords. This is not the case. Advertising your video on social media platforms and driving viewers back to your page through clickable links or annotations will help you reach more viewers who are actually interested in what you have to offer.

Make videos that are relatable, and creative, and end with a strong call to action so that they can drive good traffic to your website. Also, you can edit videos that are already published on your social media handles by inserting relevant keywords in the alt texts, captions, and descriptions for better ranking.  

Sitemaps: Sitemaps are created by businesses so that search engines know where on their website they’ll find all their relevant pages – including videos – which then allows them to access these pages directly without having them crawl through all other websites’ internal link structures first before finally reaching theirs.

8. Build high-quality links to your website’s pages

Links from other websites are the best way to improve your rankings in organic search results because they show Google that other authoritative sites trust your website enough to link to it.

If you don’t have many natural backlinks pointing at your site, you can build them by creating high-quality content and being active on social media. The more people who link to your content, the better chance you’ll have of ranking higher in SERPs.

9. Use social media to drive traffic

Social media can play a huge role in driving traffic to your website as the majority of the target audience is actively present on social media platforms.

To maximize the benefits of social media content, focus on creating helpful or entertaining content—this is a great way to grab attention and build a loyal audience.

Capitalize on social media platforms like Pinterest, Instagram, YouTube, Facebook, and Twitter.

10. Encourage customer reviews and testimonials

Customer reviews and testimonials can be a great source of driving organic traffic as they give a sense of trust and credibility. Encourage the customers to leave reviews on platforms like Google listing, Yelp, e-commerce platforms, etc.

Conclusion

It may seem like a daunting task and time taking process to see your website ranking on organic search, however, it is very much possible and worthwhile if you put in efforts to implement these essential optimizations to rank your website!

References: 

https://www.statista.com/statistics/277125/share-of-website-traffic-coming-from-mobile-devices/

https://digitalsynopsis.com/tools/google-serp-design/